“一带一路”背景下“墨学文化”对外传播策略

Study on the external communication of “Mohism culture” in the context of “the Belt and Road”

为应对国际经济格局的新变化,加强区域合作,习近平总书记提出"一带一路"倡议。"一带一路"既是通商之路,也是文化传播之路。作为中国优秀传统文化重要代表的"墨学文化"产生之初即开始对外传播,并在世界范围内产生深刻影响。分析"一带一路"倡议与"墨学文化"在和平发展、互利共赢、经贸互补、重视科技等方面的契合之处,并提出"墨学文化"对外传播的创新发展路径。

To cope with new changes in the international economic landscape and strengthen regional cooperation,general secretary Xi Jinping has put forward “the Belt and Road ” initiative.“The Belt and Road ” is not only the road of trade,but also the road of cultural communication.As an important representative of China’s excellent traditional culture,Mohism culture began to spread to other countries at the very beginning and had a profound impact on the world.This paper intends to analyze the similarities between“the Belt and Road ” initiative and Mohism culture in terms of peaceful development,mutual benefit,economic and trade complementarity,and emphasis on science and technology,and proposes the innovative development path of Mohism culture’s external communication.