“互联网+”促进企业转型升级调查分析——基于粤东481家制造业企业的调查数据

An Analysis of “Internet Plus” Promoting Enterprises Transformation and Upgrading——With a Survey of 481 Manufacturing Enterprises in Eastern Guangdong

已有对"互联网+"促进经济转型升级的研究集中于从宏观层面和产业层面进行探讨,从微观层面对企业进行问卷调查研究,有助于促进"互联网+"战略在企业层面的实施和实现区域经济的转型升级。分析了企业采用"互联网+"促进转型升级的途径、面临的困难,并对企业采用"互联网+"的影响因素进行探索。研究发现企业在利用"互联网+"促进转型升级方面处于较低层次,领导者和员工的教育程度、企业规模、盈利能力、创新能力、财政资金扶持可能是影响企业采用"互联网+"的重要因素,并提出了政策建议。

While the existing study of"internet plus"promoting economic transformation and upgrading mainly focuses on the macro level and the industry level, this paper surveys the enterprises at a micro level, in order to promote the implementation of"internet plus"strategy among the enterprises and in the regional economic transformation and upgrading. Based on a large sample survey, the paper analyzes the approaches and difficulties of"internet plus"in promoting the enterprise transformation and upgrading, and explores the influence factors of the enterprises' adoption of"internet plus". It finds that the enterprises' use of"internet plus"in their transformation and upgrading is low-leveled, and that management and staff education, enterprise scale, profitability, innovation, financial support may affect their adoption of the"internet plus", and accordingly it puts forward suggestions.