体育电视媒体在体育社会中的作用分析

Analysis of the Role of Sports TV Media in Sports Society

先行总结出体育电视媒体定义的通用逻辑模式,以此为基础,概括出体育电视媒体定义的源、宿、信道三要素结构。指出现代信息技术是驱动体育电视媒介快速发展的主要动力之一,而体育电视媒体给予体育社会中的基础作用具有3种形式,其一是满足了人类社会生活所需的体育社会化、大众化、生活化需求,其二是驱动了体育科学化、全球化发展,其三是驱动了体育市场化、产业化、商业化发展。

Firstly,the general logic model defined by sports TV media is summarized. Based on this,the three elements of source,end and signal channel defined by sports TV media are summarized. It is pointed out that modern information technology is one of the main driving forces for the rapid development of sports TV media. Sports TV media has three basic forms in sports society. One of them is to satisfy the socialization,popularization,and life needs of sports required by human social life. The second is to drive the scientific development of sports and globalization,and the third is to drive the development of sports marketization,industrialization and commercialization.