美国出版业媒介融合的三大层面

Media Convergence of American Publishing

在网络技术、数字技术的推动下,媒介融合成为美国出版业发展的必然趋势。当前,美国出版业的媒介融合实践存在于三大层面:一是以组织融合为取向的出版企业集团化,包括出版企业专业化经营以及产业链延伸两个方向;二是以业务融合为取向的出版环节以及出版媒介的数字化;三是以人机结合为取向的人工智能技术在出版业的应用。这三种融合方式互相推动,促进了美国出版业的发展。

Media convergence has become the inevitable trend of American publishing as the development of web-based technology and digital technology. The media convergence of the American publishing today can be separated into three aspects ： firstly, the publishing enterprise group under the orientation of organization integration, ineluding the professional management of publishing enterprises and the extension of the industrial chain; seeondly, the digitization of the publishing process and publishing media oriented by business in- tegration; thirdly, the artificial intelligence technology applications in human-machine-oriented production process of publications and speeific produets.