国家形象框架中的中国地域文化海外传播——以广府文化的对外传播为例

International Communication of Chinese LocalCulture in National Image Framework-A Case Study on Cantonese Culture

中外学者都极少关注中国地域文化的海外传播.而研究者却发现,中国地域文化的独特分支一广府文化,从19世纪开始就在海外被广泛传播.本研究通过历史研究和实地观察法,探究自19世纪中期开始广府文化如何在澳洲广泛传播,并深刻影响华人乃至主流社会的人口结构、政治、经济、文化直至今天.特别是广府传媒文化,从1856年至今一直都是澳洲华文传媒中不可或缺的组成部分.一个国家的地 域文化一百多年来都左右另一个国家的移民传媒,这在中国乃至全球地域文化的海外传播中极罕见.从地域文化海外传播的角度去分析和塑造中国国家形象会是一个新颖的方法.

Both the Chinese and foreign scholars rarely notice the international expansion of Chinese local cultures. The researcher found the Cantonese culture, one of the particular Chinese local cultures has been widely distributed overseas since the 19 th century. Using historical research method and participatory research method, the researcher investigates how the Cantonese culture has impacted the Australian demographic structure, politics, economy, and culture since the mid-19 th century. Especially, the Cantonese media culture has been significantly integrated into the Australian Chinese media history from 1856 to present. A local culture can influence the diasporic media in the other country more than a century, which would be unprecedented in the global cultural exchange history. The advantages of the Chinese local culture can be made the best use in creating China images in international communication.