社会化媒体平台大数据资源模型研究

Towards a Big Data Resource Model for Social Media Platforms

阐述社会化媒体平台建立大数据资源观的重要性,界定社会化媒体大数据资源和产品的内涵。以用户在线活动为切入点,通过定义规范的"主体-操作-对象"用户活动框架,构建社会化媒体大数据资源的概念模型,解释资源的产生原理,分析资源种类、分布、特征,是平台实施更有针对性的资源管理战略、实现更有效的资源开发与价值转化的基础。和现有模型相比,该模型在准确性、可扩展性、完整性、易理解性等方面有所提升,通过实例研究验证了模型在社会化媒体平台大数据资源管理中的应用价值。

This paper expounds the importance of building a resource-based view for social media platforms and defines social media big data resources and products. Aiming at building a systematic conceptual model of social media big data resources, this paper develops a standardized ＂Actor-Action-Object＂ framework that describes users＇ various online activities, which are the ultimate origins of corresponding data resources. The data model gives implications for understanding the data resources＇ taxonomy, distribution, and characteristics, and helps platforms draw up adapted data resource management strategies to achieve more efficient resource development and value transformation. This model is superior to current models in accuracy, integrity, expandability, integrity, and understand- ability. A case study is conducted at last to demonstrate the process of implementing the model to gain valuable insights from a data resource management perspective.