新媒体阅读推广应用研究

Application Research on Library Reading Promotion with New Media

随着移动互联网的发展和新媒体的流行,用户的阅读需求和行为发生了很大变化,图书馆要努力寻求合适的平台、技术和策略,提升阅读推广效果,促进阅读推广的更好发展。

With the development of mobile Intemet and the popularity of new media, the users＇ reading needs and behaviors have changed greatly. The library should try to seek suitable platforms, techniques and strategies to im- prove the effect of reading promotion and promote development of reading promotion.