高低语境对当今企业跨文化商务交际的影响及企业应对策略研究

Research on the Impacts of High and Low Contexts on Cross-cultural Business Communication of Today's Enterprises and Corresponding Strategies

本文主要以中国和澳大利亚为大背景,分析在高低语境中两国企业间如何进行更有效的交流与合作,旨在提高中国对外商务交际的能力与水准,并为中国企业实施"走出去"战略和占领更大的国际市场打下良好基础。

Under the background of China and Australia,this paper analyzes how to make more effectivecommunication and cooperation between enterprises from two different contexts.It aims at improving China＇scompetence and level of foreign business communication,as well as laying a good foundation for Chinese companies toconduct Going Global Strategy and occupy larger international market.