西藏林芝市农牧民消费活动影响因素研究

Study on the Factors Influencing the Consumption Activities of Farmers and Herdsmen in Nyingchi, Tibet

本文通过实地调查和问卷走访等方式,结合现有文献成果,研究了西藏林芝市农牧民消费活动的影响因素,在林芝市农牧区发放并成功收回160份问卷资料,利用SPSS19.0等进行了分析。研究结果表明,林芝市农牧民的消费水平得到了一定程度的提升,但相较其他地区还存在一定的差距;林芝市农牧民的消费结构也还处于从生存性消费逐步向发展型消费、享受型消费过渡的阶段。这主要受下列因素的影响:(1)林芝市农牧民单一的收入来源结构以及实用性消费为主的消费观念;(2)林芝市高昂的物价以及解决商品质量问题时效性较弱;(3)林芝市社会保障水平以及基础配套设施不完备等。对此,针对性地提出提高收入水平、改进消费观念;调控物价水平、满足商品需求以及提高社会保障、完善基础设施等建议。

This paper studied the influencing factors of farmers and herdsmen＇s consumption in Nyingchi, Tibet through field investigation and questionnaire surveys combined with the existing literature results. 160 questionnaires were distributed and successfully received in Nyingchi pastoral area, which have been analyzed by tools such as SPSS19.0. The results showed that the consumption level of farmers and herdsmen in Nyingchi city has been somewhat improved, but there is still a gap compared with other regions; the consumption structure of farmers and herdsmen in Nyingchi city are still in the stage of transformation from survival-based consumption to the development consumption and enjoyment consumption. It is mainly influenced by the following factors：（1） The single income source of farmers and herdsmen in Nyingchi and their practical-based consumption concept;（2） the high price of goods in Nyingchi city and low-efficiency in solving the problem of improving commodity quality;（3） the uncompleted social security system and basic facilities in Nyingchi City. Therefore, suggestions for raising income level are raised, which containsimproving consumption concept, regulating price level, meeting commodity demands,improving social security and improving infrastructure.