新媒体时代“两山”理念的传播路径探析

An analysis of the Transmission Path of the“Two Mountains”Concept in the New Media Era

自"两山"理念提出十余年来,坚持绿色发展已成为生态文明建设的根本路径。湖州作为"两山"理念诞生地,近年来全面巩固并率先践行"两山"理念,坚持走绿色发展之路,生态文明建设成绩斐然。新时代条件下,利用移动新媒体传播和践行"两山"理念已成为生态文明建设的内在要求和现实需要。要充分发挥媒体融合的技术优势,不断创新"两山"理念的传播形式;努力搭建凝聚共识的传播平台,充分发挥"两山"理念的载体功能;积极打通线上线下的资源渠道,持续营造"两山"理念的舆论氛围。

The concept of “Two Mountains” has been put forward for more than ten years. Adhering to green development has become the fundamental path of ecological civilization construction. Huzhou, as the birthplace of the concept of “two mountains,,,has consolidated and taken the lead in practicing the concept of “two mountains,,in recent years, and it adhered to the road of green development with remarkable achievements in the construction of ecological civilization. In the new era,the use of mobile new media to disseminate and practice the concept of “two mountains,,has become the inherent requirements and practical needs of the construction of ecological civilization. We should give full play to the technological advantages of media convergence to innovate the dissemination forms of the concept of “two mountains” so as to strive to build a communication platform of consensus and we should give full play to the carrier function of the concept of “two mountains,,to actively open up the online and offline resources channels,thus continuously create a public opinion atmosphere of the concept of “two mountains”.