新媒体时代北京中医对外传播研究

Study on Intercultural Communication of Chinese Medicine in Beijing in New Media Era

随着网络和新媒体的迅猛发展,北京中医对外传播迎来了前所未有的变化、机遇和挑战。通过调查北京地区主要中医对外交流机构使用新媒体进行传播的现状,从而发现新媒体时代北京中医对外传播的基本情况以及存在的不足,进而为推动北京中医利用新媒体进行对外传播提供建议。

With the swift development of internet and new media, Beijing＇s intercultural communication of Chinese medicine has met unprecedented changes, opportunities and challenges. This thesis firstly investigates how major Chinese medicine institutions in Beijing utilize new media to communicate Chinese medicine to foreigners, then tries to find out the present situation and problems in Chinese medicine intercultural communication in Beijing, and finally the suggestions are given as to how to better use new media to promote the intercultural communication of Chinese medicine in Beijing.