国际战略联盟中的技术互补与合法性效应

Technological complementarity and legitimacy effects in international strategic alliance

在民营企业已成为中国企业国际化主体的今天,在国外市场上的合法性问题已经成为巨大管理挑战,对技术影响因素的关注严重不足,将严重影响合法性的有效获取。本研究从浙江民营企业走入国际市场的跨国联盟中,选出符合条件的25个案例为基础进行分析,探索技术因素对联盟环境下合法性获取的影响机制。研究发现联盟属性的不同决定了不同的合法性作用途径,不同的合法性作用途径将产生不同的合法性获取效果,技术因素在其中起到重要影响。本研究将对合法性理论及中国民营企业国际化中的合法性获取有指导意义。

With private enterprises becoming the principal part of Chinese enterprises＇ internationalization,the problem of legitimacy within foreign market is emerging as the prominent management issue.The serious neglection in considerations of technological elements in this area will affect the effective acquisition of legitimacy.In this study,we explore the influencing mechanism of technological factors on legitimacy acquiring by basing on 26 transnational alliances of Zhejiang private enterprises＇ internationalization.The results show that the different attributes of alliances determine the different ways of legitimacy spillovers within alliance,and then will lead to different legitimacy acquisition mechanisms,among which technological factors play unneglectable roles.This study shed light on theories of legitimacy and will give guidance to legitimacy acquisition for Chinese enterprises internationalization.