高附加值童装产品设计研究

Research on the high added-value children's clothing design

伴随二孩政策的全面放开,童装成为服装行业内的一大热门。由于我国童装市场起步晚、发展慢、品牌化程度弱,产品同质化现象严重。本课题通过梳理童装品牌、产品出现的问题,提出"高附加值"童装产品概念,并从管理学角度入手,通过分类归纳增加产品有形价值和无形价值两方面,从而对增加童装产品附加值问题提出合理化建议,为童装产品的竞争提供理论支持。

With the full implementation of the two-child policy, children’s clothing has become the “last piece of cake” in the clothing industry. However, children’s clothing market of China is still in the stage of late start, slow devel-opment, weak brand and serious product homogeneity. The author combed through children’s wear brand and products with appearing problem, putting forward “high added-value” children’s clothing product concept. From the Angle of management, increasing product through classifed both tangible and intangible value, thus more rationalization sug-gestions to increase children’s clothing product added value questions, providing effective theoretical support for the children’s clothing products competition.