中小服装企业网络营销策略浅析——以泰安BSW服装有限公司为例

E-marketing Strategy for Small and Mediumsized Garment Enterprises——Taking Taian BSW Garment Co.,Ltd as Example

网络营销为中小服装企业创造了良好的竞争机遇,也成为中小服装企业营销的一种必然趋势。本文在分析网络营销策略理论的基础上,借鉴国内外学者关于网络营销策略的研究成果,对泰安BSW服装有限公司开展网络营销的现状进行深入剖析,总结出泰安BSW服装有限公司开展网络营销存在的困难和问题,从网络营销观念、人才队伍建设、提高网络营销策略水平等几个方面给出其不断发展网络营销的对策。

Network marketing opportunities for small and medium sized clothing enterprise to create a good competition, developing small and medium sized clothing enterprises to carry out the network marketing has become the inevitable trend in this paper, based on the theory of network marketing strategy analysis, to small and medium sized clothing enterprise network marketing strategy analysis for reference, with the domestic and foreign scholars about the study of network marketing strategy guide, taian BSW garment co., LTD to conduct researches in the status quo of network marketing, and sums up the taian BSW clothing co., LTD., to carry out the difficulties and problems of network marketing, from the concept of network marketing talent team construction To improve the level of network marketing strategy and other aspects of its continuous development of network marketing countermeasures.