三人篮球从街头走向奥运——国际篮联的主要经验

3X3 Basketball from Street to Olympics:Main Experience of FIBA

通过文献资料法研究国际篮联通过10年努力,将三人篮球从街头推向奥运的具体推广理念和举措,认为国际篮联对三人篮球特点把握精准,以积分制为核心建立世界范围统一的赛事体系,充分利用网络特性与三人篮球管理和宣传相结合,在与企业合作中各司其职,为我国体育赛事项目推广提供了很好的样例。

Through the method of literature, this paper studies the concrete popularization idea and measures of FIBA in pushing 3×3 Basketball from street to Olympics through 10 years＇ efforts. It holds that FIBA grasps the characteristics of 3×3 Basketball accurately, takes the scoring system as the core to establish a unified world-wide competition system, and makes full use of the network characteristics and the management and publicity of 3×3 Basketball, combining with the cooperation with enterprises, each undertakes its own duties, which provides a good example for the promotion of sports events in China.