城市公共交通用户满意度分析

Analysis on urban public transport customer satisfaction

城市共享单车不仅方便人们出行,有效解决"最后一公里问题",而且有助于缓解城市交通压力和降低环境污染。目前,城市共享单车快速发展的同时也存在一些问题,为解决城市共享单车发展中的问题,从城市共享单车的使用现状入手,在用户满意度指数测量模型基础上构建城市共享单车用户满意度评价指标体系,通过对城市共享单车满意度指数的模糊综合评价得出评价指标的满意度和重要性,最后结合四分图进行重要性-满意度分析,从用户角度提出更有针对性的发展建议,指导企业以最小的投入获得最大用户满意度,为城市公共交通科学规划和科学决策提供重要支撑。

City shared bicycles not only facilitate people to travel effectively solve the ＂last mile problem＂, but also help to alleviate urban traffic pressure and reduce environmental pollution. At present, there are some problems in the rapid development of urban shared bicycles. In order to solve the problem of the development of bicycles in urban sharing, this paper starts from the present situation of sharing bicycles in cities, and builds the evaluation of urban shared bicycle users based on the user satisfaction index measurement model Index system, the satisfaction degree and importance of the evaluation index are obtained by the fuzzy comprehensive evaluation of the satisfaction index of the shared bicycle in the city. Finally, the importance of the quadrilateral analysis - the satisfaction analysis, the more specific development suggestions from the user＇s point of view, To guide enterprises to minimize the input to obtain maximum customer satisfaction for urban public transport scientific planning and scientific decision-making to provide an important support.