高职院校视觉识别系统设计与研究——以浙江东方职业技术学院为例

THE RESEARCH AND DESIGN OF VISUAL IDENTITY SYSTEM IN HIGHER VOCATIONAL COLLEGES——TAKING ZHEJIANG DONGFANG POLYTECHNIC AS AN EXAMPLE

探究高校视觉识别系统设计特征及策略。借鉴企业形象识别系统的理论和方法,从多角度对当下高校视觉识别系统存在问题进行归纳分析。以浙江东方职业技术学院视觉识别系统的设计和导入为例,提出高职院校视觉识别系统设计的思路。高职院校视觉识别系统的设计应从差异性、美观性、可操作性、独特性和创新性五个方面进行综合考虑。

To explore the features and strategies of designing visual identity systemin colleges and universities. This paper summarizes and analyzes the problems existing in the current visual identity system of colleges and universities from various angles based on the theory and method of corporate image recognition system. To propose the idea of designing visual identity system in higher vocational colleges, taking the design and introduction of visual identity system of Zhejiang Dongfang polytechnic as an example. To take the five aspects-difference, aesthetics, operability, uniqueness and innovation into account in the design of visual identity system in higher vocational colleges.