视觉传达在高校网站设计中应用研究

Application Research on the Visual Communication in University Website Design

文章对高校网站建设中视觉传达设计的概念、功能、意义等进行具体阐释,分析界面设计中视觉传达的审美需求、特征及理念。从网站的设计原则、色彩需求特性、文字版式、框架风格等多角度出发,探讨高校在网站建设中视觉传达设计具体应用。运用计算机、设计学、美学等方法,解决技术与艺术的深度融合,给出网站设计方案,满足用户视觉体验、易操作性个性化需求,探索艺术与技术高度结合的网站建设新模式,为网站设计者的实践提供可行性参考。

In this paper, the concept, function and meaning of visual communication design in university websiteconstruction are elaborated. This paper analyzes the aesthetic needs, characteristics and concepts of visual communication ininterface design. From the perspectives of design principles, color demand characteristics, text format, and frame style ofwebsites, the specific application of visual communication is discussed. Using the method of computer, design science,aesthetics, solve the depth of the fusion of technology and art, website design are given in this paper to meet users＇ visualexperience, easy to operate personalized needs, explore the art and technology high combination of the new model ofwebsite construction. The design scheme provides a feasible reference for the practice of website designers.