“一带一路”背景下甘肃省本土小微企业“CI企业形象识别系统”研究

Research on “CI Image Recognition System” of Small and Micro Enterprises in Gansu Province under the Background of “One Belt and One Road”

随着我国科学技术的发展,经济水平的提高,对企业形象管理的要求也越来越高。在我国"一带一路"国家建设的过程中,对沿线企业的发展和成长有着重要的促进作用。"一带一路"建设,能够推动当地资源和信息的沟通和交流,推动沿线城市经济的发展。但是,在"一带一路"带动当地企业发展的过程中,要注意本土微小企业形象的识别。因此,本文以甘肃省为例,探讨其在"一带一路"背景下,对本土微小企业"CI企业形象识别系统"。

With the development of science and technology in China and the improvement of economic level, the requirements for corporate image management are higher and higher. In the process of China＇ s national construction of ＂One Belt and One Road＂, it plays an important role in promoting the occurrence and growth of enterprises along the routes. The construction of ＂One Belt and One Road＂ can promote the communication and exchange of local resources and information and promote the e- conomic development of cities along the belt and road. However, in the process of the development of local enterprises driven by ＂One Belt and One Road＂, attention should be paid to the identification of local small enterprise image. Therefore, this pa- per takes Gansu Province as an example to discuss its ＂CI enterprise image recognition system＂ for local small enterprises under the background of ＂One Belt and One Road＂.