农户绿色防控技术采纳行为影响因素——基于湖北省265户柑橘种植户调查数据的分析

Influencing Factors of Farmers' Green Control Techniques Adoption Behaviors:Analysis of 265 Citrus Growers' Investigation Data in Hubei Province

针对目前绿色防控技术(GCT)仍未成为我国农户在农业生产中使用于防治病虫害的首选方法,分析影响农户采纳GCT的关键性因素。以湖北省265户柑橘种植户的调查数据为依据,基于计划行为理论,采用层次回归分析法探究农户采纳行为的心理归因。研究结果显示:(1)农户采纳GCT的行为态度越积极、社会规范压力越大、知觉行为控制能力越强,农户的GCT采纳程度越高。(2)农户的安全责任意识对行为态度与知觉行为控制影响GCT采纳行为的过程具有显著的调节作用。研究结果以期为GCT在我国有效推广提供理论依据和政策参考。

In view of the fact that the green control techniques （GCT） has not become the first choice for farmers to control diseases and pests in agricultural production at present in China, this paper analyzes the key factors that affect the adoption of GCT by farmers. Based on the investigation data of 265 citrus growers in Hubei Province, the psychological attribution of farmers＇ adoption behavior is investigated by hierarchical regression analysis based on the theory of planning behavior. The results show that： （1） The more positive the attitude of adopting GCT, the greater the pressure of social norms, the stronger the ability of perceptual behavior control, and the higher the degree of GCT adoption of farmers. （2） The safety responsibility consciousness of farmers has a significant regulatory effect on the process of behavior attitude and perceptual behavior control affecting GCT adoption behavior. It is expected that this study can provide theoretical basis and policy reference for the effective promotion of GCT in China.