微信息背景下江苏科普工作转型研究

Transformation of Science Popularization in Jiangsu Province Under the Background of Microinformation

微信息技术日新月异给传统科普方式带来巨大冲击和挑战。以江苏科普转型为例,运用调查问卷方法收集科普媒介、科普习惯、科普认知度、科普内容等方面一手数据并开展分析。研究结果表明:江苏科普工作转型主要从顶层设计上加强统筹规划、推出高效科普产品服务平台、加强省市沟通协作、创新科普服务模式、培养复合型科普人才五方面推进。据此认为,应从科普传播途径的新老融合、科普传播内容的整合与共享、科普主体的延伸与拓展、科普基地的新型化与多样化等方面做针对性改进。

The rapid development of micro information technology brings great impact and challenge to traditional popular science. Taking Jiangsu science popularization transformation as an example, this paper collects and analyzes the primary data of science popularization media, popular science habits, popular science cognition, and science popularization content and so on by means of questionnaire. The research results show that, the transformation of Jiangsu science popularization mainly strengthens the overall planning from the top level design, promotes the high efficiency science popularization product service platform, strengthens the provincial and municipal communication and cooperation, innovates the science popularization service pattern, and trains the compound science popularization talented person. Based on this, the paper suggests that should improve the new and old ways of science popularization communication, the integration and sharing of science popularization content, the extension and expansion of science popularization subject, the new type and diversification of science popularization base and so on.