基于双元性感知的组织惰性克服路径研究

A Study on the Path of Dual-perception to Overcoming Organizational Inertia

在面对外界环境非连续变化的威胁时,大型在位企业往往无力克服组织惰性。企业对外界的感知会影响组织惰性,海尔集团近二十年的管理创新历程表明:企业对外界环境的感知是双元性感知,有助于克服程序惰性和资源惰性。当企业的双元性感知以威胁感知为主导时,会引发企业的内部市场化行为,实施组织扁平化、内部市场核算和全员价值管理等措施能将威胁感知扩散到企业内部的每一个交易主体,推进程序改革,从而克服程序惰性;当企业的双元性感知以机会感知为主导时,会引发企业的内部创业行为,实施组织平台化、小微自治和人单合一等策略能有效扩大机会感知,促使企业员工主动探寻外部机会,引导企业将资源投放到新兴机会领域,从而克服资源惰性。

In a business environment of increasingly frequent and violent changes, small and medium-sized enterprises can quickly change to adapt themselves to the environment with their own flexibility, and large enterprises often suffer from inertia, including routine rigidity and resource rigidity, which makes them unable to make timely changes and leads to their loss of competitive advantage. Although previous researches have found that enterprises＇ perception of the external environment affects organizational inertia, the research on how enterprises use this perception to overcome organizational inertia is still insufficient. On the one hand, previous researches divide organizational perception into threat-perception and opportunity-perception, in and conclusions from previous researches about the influence of organizational perception on organizational inertia are contradictory. In order to fill the gap of previous researches, this article takes Haler group as a research sample and uses the grounded theory method to study the path of organizational perception to overcoming organizational inertia. Through the longitudinal study of nearly 20 years of managerial innovation of Haier, this article draws the following conclusions. First, the organizational perception of the external environment is the dual-perception which perceives both threats and opportunities. When an enterprise＇s ability and resources are insufficient for it to seize opportunities, its perception of threat overpowers its perception of opportunity, forming a threat-dominated dual-perception. When the enterprise＇s ability and resources are sufficient to seize the opportunity, the threat-perception becomes less significant than the opportunity-perception, forming an opportunity-dominated dual-perception. Second, when an enterprise faces discontinuous changes in the external environment, the threat-dominated dual-perception triggers off the behavior of internal marketization, which includes establishing a flat organization, implementing internal market accounting, and adopting full value management. Internal marketization helps the enterprise to propel process reform and overcome the routine rigidity by spreading threat-perception to every trading subject within the enterprise. The opportunity-dominated dual-perception triggers off the behavior of intrapreneurship, which includes establishing an organizational platform, implementing a small and micro-enterprise autonomy, and adopting the ＂Integrating Order with Personnel＂ mode. Through these tactics, intrapreneurship promotes employees to explore external opportunities and encourages enterprises to put resources into emerging opportunities. In this way, enterprises can effectively overcome the resource rigidity caused by their reinvestment in securing market leadership and their dependence on the existing capital markets and customer markets. Therefore, this article argues that internal marketization and intrapreneurship are mechanisms which connect organizational perception with organizational inertia. The dual perception of the environment can be diffused effectively to each employee in enterprises through internal marketization and intrapreneurship, which inspire employees to make changes and promote enterprises to overcome organizational inertia.