舟山发展禅修文化产业的价值和前景研究

On the Value and Prospects of Developing Meditation Cultural Industry in Zhoushan

随着社会竞争的加剧,人们工作生活压力不断加大,以"禅修、静心、休闲、减压"为主要元素的"禅修游"在各地逐渐盛行。舟山佛教文化资源丰富,但禅修文化产业却起步较晚,发展缓慢。本文在对禅修文化产业价值的探讨基础上,就如何培育舟山的禅修文化市场,打造舟山禅修文化产业品牌,提出了一些建设性意见。

With the intensification of social competition, the pressure of people’s life and work is constantly increasing. A new form of tourism named “meditation travel” that takes “meditation, peaceful mind, leisure and decompression” as major elements has begun to be prevailing in many places of China. Zhoushan is rich in resources of Buddhism culture, but the meditation cultural industry started relatively late and develops in a slow way. This paper advances some constructive suggestions on how to foster meditation cultural market and how to create the brand of meditation cultural industry in Zhoushan on the basis of exploring the industrial value of meditation culture.