贵州文化自信发展路径之思考——以做大做强“多彩贵州”文化品牌为例

On the Development Paths for Guizhou's Cultural Confidence:A Case Study of “Colorful Guizhou” as a Cultural Brand

"多彩贵州"是对贵州文化特征的完美诠释,"多彩贵州"文化品牌已成为贵州鲜明的文化名片和形象符号。做大做强"多彩贵州"文化品牌,是提升贵州文化自觉、增强文化自信、实现文化自强的正确途径。增强贵州文化自信仍需深挖"多彩贵州"文化标识深层的精神内涵,以支撑和推动贵州"精神高地"的构筑,进而促使贵州冲出"经济洼地",创建美丽和谐的新贵州,增强贵州各族人民的文化自信,为实现贵州经济社会"后发赶超"提供强大的精神力量。

“Colorful Guizhou” is an excellent interpretation of Guizhou’s cultural traits as it has become a cultural brand with striking local features. It is argued that the development of “Colorful Guizhou” is a way to improve local cultural awareness, cultural confidence, and cultural power. To achieve the purpose, we should lay emphasis on mental issues at the cultural marking level. In other words, a heightened mental platform is conducive to better economic development, harmonious society, and hence cultural confidence in the context of China’s targeted poverty alleviation.