“激活”村级电商服务站的途径研究

RESEARCH ON THE WAY OF "ACTIVATING" THE VILLAGE LEVEL E-COMMERCE SERVICE STATION

村级电商服务站为电商进农村实施方案的重要组成部分,作为发展农村电商的重要抓手,尤其在电商扶贫的大背景下,其重要性更加凸显。为对"失活"站点进行"激活",首先从站点人员的电商技能自我迭代更新效率较低、站点所在村的产业基础薄弱或缺失两个主要方面分析站点"失活"的原因,然后从构建及时有效的站点运营人员电商技能培训体系、夯实产业基础、实现县域物产资源共享、充分发挥村委、乡镇政府、县级电商公共服务中心作用四个方面构建了途径框架。

The village level e-eomnlerce service station is an important part of the implementation plan for e-commerce into rural areas. As an important starting point for the development of rural e-eomnlerce, especially in the context of e-commerce poverty alleviation, its importance is more prominent. In order to ＂activate＂ the service station of ＂inactivation＂, the article first analyzes the service station＇s ＂inactivation＂ from two main aspects： the inefficiency of self updating of e-commerce skills of ser- vice station personnel, poor or lack of industrial foundation of the village where the service station is located. Then it builds a framework from four aspects： constructing e-commerce skills training system for service station operators in a timely and effec- tive manner, laying a solid foundation for the industry, realizing the sharing of property resources in counties and giving full play to the functions of village committees,township government, county-level e-commerce public service center.