摘要
在"一带一路"发展大背景下,跨境电商崛起,作为世界瓷都的景德镇应抓住机遇,大力发展跨境电商。本文在进行广泛调研的基础上,对景德镇陶瓷跨境电商发展环境、机遇及问题进行分析,立足于陶瓷产业转型升级,结合跨境电商发展趋势,提出景德镇陶瓷跨境电商发展对策与思路,为"一带一路"背景下景德镇陶瓷跨境电商发展提供有益的指引。
Cross-border e-commerce has grown rapidly under the "Belt and Road Initiative". As the world porcelain capital, Jingdezhen should seize the opportunity to develop cross-border e-commerce for its ceramic products. Based on extensive research, this paper analyzes the development environment, opportunities and problems of Jingdezhen ceramic cross-border e-commerce. Based on the transformation and upgrading of the ceramic industry and the development trend of cross-border e-commerce, the paper also puts forward the countermeasures and ideas for the development of Jingdezhen ceramic cross-border e-commerce to provide helpful guidance for Jingdezhen ceramic industry under the "Belt and Road Initiative".
作者
余娜
张纯
叶孝明
段金华
YU Na;ZHANG Chun;YE Xiaoming;DUAN Jinhua(Jingdezhen Ceramic Institute,Jingdezhen 333403,Jiangxi,China)
出处
《中国陶瓷工业》
CAS
2018年第5期33-35,共3页
China Ceramic Industry
基金
江西省社会科学研究"十三五"地区规划项目(17DQ07)
关键词
“一带一路”
景德镇陶瓷
跨境电商
the Belt and Road Initiative
Jingdezhen ceramics
cross-border e-commerce