“一带一路”背景下景德镇陶瓷跨境电商发展初探

Development of Jingdezhen Ceramic Cross-border E-commerce under the “Belt and Road Initiative”

在"一带一路"发展大背景下,跨境电商崛起,作为世界瓷都的景德镇应抓住机遇,大力发展跨境电商。本文在进行广泛调研的基础上,对景德镇陶瓷跨境电商发展环境、机遇及问题进行分析,立足于陶瓷产业转型升级,结合跨境电商发展趋势,提出景德镇陶瓷跨境电商发展对策与思路,为"一带一路"背景下景德镇陶瓷跨境电商发展提供有益的指引。

Cross-border e-commerce has grown rapidly under the ＂Belt and Road Initiative＂. As the world porcelain capital, Jingdezhen should seize the opportunity to develop cross-border e-commerce for its ceramic products. Based on extensive research, this paper analyzes the development environment, opportunities and problems of Jingdezhen ceramic cross-border e-commerce. Based on the transformation and upgrading of the ceramic industry and the development trend of cross-border e-commerce, the paper also puts forward the countermeasures and ideas for the development of Jingdezhen ceramic cross-border e-commerce to provide helpful guidance for Jingdezhen ceramic industry under the ＂Belt and Road Initiative＂.