基于网络文本分析的大连民宿体验感知研究

Study on Perception of Dalian B&B Experience Based on Web Text Analysis

在分享经济的浪潮下,中国民宿业开始快速成长,研究民宿体验感知对于进一步扩大民宿市场规模,提升民宿品质具有重要意义。本文以携程网、airbnb、蚂蚁短租三个网站的大连民宿住客评论文本为数据来源,采用ROST Content Mining内容挖掘软件和内容分析法,运用定性与定量相结合的方法,对大连民宿住客体验感知属性及特征进行了实证研究,分析发现大连民宿业的发展阶段以及优劣势因素。在情感评价中得出住客对大连民宿具有较高的满意度,但是在对消极评论的研究中发现了大连民宿中的9大问题,最后,针对问题给予相关意见,以期促进大连民宿业健康稳定发展。

Under the wave of sharing economy,the Chinese BB（Bed and Breakfast）industry has started to grow rapidly.The research on the experience of BB is of great significance in further expanding the scale of BB market and improving the quality of BB.Taking Dalian guests＇ commentary of Ctrip,Airbnb and Mayi as the data source,adopting ROST Content Mining software and content analysis method,and using a combination of qualitative and quantitative methods,an empirical study on the attributes and characteristics of Dalian guest experience perception was carried out.The result showed the development stage and advantages and disadvantages of the Dalian BB industry.In the sentiment evaluation,it was concluded that the guests had a high degree of satisfaction with Dalian BB,but in the negative comments,9 major problems was found in Dalian BB.Finally,The study gives relevant opinions on the issue in order to promote the healthy development of Dalian BB industry.