网络原创视频:视觉文化传播与审美变异

On Original Network Video:Visual Culture Communication and Aesthetic Variation

社会化媒体的快速发展,充分释放了网络用户的话语权。网络原创视频在网络视觉文化领域的发展异常活跃,成为一种新的视觉艺术形式。网络原创视频不仅是审美的对象,同时也是审美的创造者,它在呈现出新的审美特征的同时,也在发生着嬗变或变异。从创作、传播和评论鉴赏这一系列的审美活动来看,网络原创视频的审美变异出现了审美范式的视觉化,审美主体的大众化、草根性,审美观念的精英主义式微,审美趣味的娱乐化等现象。

The rapid development of social media has fully unleashed thespeech right of the network users. The development of original network video inthe field of network visual culture is extremely active and has becomeanew form of visual art. The original network video is not only the object of aesthetics, but also the creator of aesthetics, which presents new aesthetic features at the same time. It is also changing or mutating and judging from the series of aesthetic activities of creation, dissemina tion and comment appreciation. The aesthetic variation of the original network video has appeared the visualization of aesthetic paradigm, the popularization of aesthetic subject, the grassroots naturc, the elitist decline of aesthetic concept, and the cntertainment of aesthetic taste.