区域发展之品牌诊断浅析

Analysis of Brand Diagnosis of Regional Development

基于企业品牌成长模式、品牌诊断的六大要素鱼刺模型,结合某中部城市政府支持企业品牌诊断的初衷,创造性地提出易操作的品牌诊断"8"字模型,探讨了政府扶持企业品牌诊断的必要性,经过实证分析,分别对政府与企业在开展品牌建设活动提出建设性的建议。

This paper combines the company＇s brand growth model with brand diagnosis of the six major elements of the fishbone model and the original intention of a central city government which supports the brand diagnostics. Based on these, this paper creatively proposes an easy-to-use brand diagnosis model named ＂8＂, and analyzes the necessity of supporting the company＇s brand diagnosis by the government, proposing constructive suggestions for the government and enterprises to carry out brand building activities.