摘要
在业绩驱动的竞争法则下，直接掌握人们消费数据的亚马逊越来越受广告主青昧。这家凭借卖书起家的“电商巨头”完美实现了传播与销售的渗透融合。然而首席执行官杰夫．贝佐斯绝不会就此满足，意图依托既有实力与高新科技打造一个强大的商业生态圈。
Under these rules of performance-oriented competition, advertisers are plowing more money into Amazon, which masters consumer data directly and has growing ambition in the digital advertising market. This ＂E-commerce Empire＂ starts off as an online bookstore, and now promotes the seamless integration of communication and sale. CEO Jeff Bezos will never be satisfied with Amazon＇s recent success, but with the intention to build a powerful business ecosystem by utilizing company＇s existing capabilities and advanced technologies.
出处
《现代广告》
2018年第21期4-14,共11页
Modern Advertising
