关于企业产品商标命名的思考

Ponder on naming of product trademarks

企业、产品、商标的名称是企业形象的外在包装,更是企业宝贵的财富,其命名亦是一种软销策略。企业、产品、商标的命名,只有在民族文化的广阔空间寻找立足点,才能更具品位,更具审美力和吸引力,才能使其在消费受众心目中的形象真正到位,才能体现其最大的功效。

Business,products,and trademarks names are all the external packaging of corporate image as well as a valuable business asset,whose naming is obviously a marketing strategy.Only when those is based on the broad national culture,could those be more attractive and more aesthetic to the consumers and thus demonstrates the maximum effectiveness.