以品牌整合提升品牌效益的简单经济学分析

Simple economic analysis for promoting brand benefit by brand integration

品牌整合是多元化经营企业在强调核心竞争力的背景下应运而生的一种新的品牌管理方法。本文运用经济学的分析方法,对品牌整合可以提升品牌效益的问题进行了探讨,并进一步阐述品牌整合的必要性。

Brand integration is a new brand management method produced under the background of enterprise diversifacation which is emphasizing core-competitiveness.This paper researches brand benefit that brand integration can obtain by using the analysis method of economics,and further expounds the necessity of brand integration.