摘要
大学生旅游是个有待开发的庞大市场,如何开发并获利是旅游行业亟待解决的问题。文章分析了大学生旅游消费心理和制约因素,提出了旅游景区建设、旅游产品开发、旅游组织形式、旅游线路选择、出游时间、营销宣传等方面的建议。
University students' tour is a huge market to be developed,how to develop and make a profit is a question to be solved.This article analyzed university students' tour consume psychology and restricted factors,proposed suggestions on scenic area construction,traveling product development,traveling organization form,traveling line choice,travel time and marketing propaganda.
出处
《长春大学学报》
2007年第12期54-57,共4页
Journal of Changchun University
关键词
大学生
旅游
消费心理
分析
university students
tour
consume psychology
analysis
