以卡通为“媒”,推进高校团学工作——以福建中医药大学校团委“河洛”卡通形象为例

With Cartoon as "Medium", to Promote College Youth Work——take Fujian University of Traditional ChineseMedicineas example

在新媒体时代,随着资讯载体的剧烈变化,高校团委如何在新媒体语境下更好地开展大学生及青年团员的团学宣传工作,以师生们喜闻乐见、易于接受的风格和形式,构建对高校团学工作的认同感和向心力,成为所有高校团委亟待解决的课题。福建中医药大学校团委,结合中医药专业特色创作了'河洛'卡通形象,并以此为'媒介',成功走出了获得青年学子们高度认可的团学工作之路。

In the new media era,with the dramatic change of information carrier,university’s youth league in the context of the new media to better to carry out propagation work on the college students and youth league members of group learning,to teachers and students happy,easy to accept the building style and form of the identity of group learning work in colleges and universities and the centripetal force,become an urgent subject in front of all the college youth corps committee.School of fujian university of TCM in recent years the keen aware of this,combined with professional features of traditional Chinese medicine created'hilo-systems cartoon image'and'medium',walked out of the young students highly successful recognition of group learning work.