要素驱动下的商业模式创新及其发展趋势

On Innovation of Element-driving Business Models and Their Development Trend

商业模式由各种要素和一系列关系构成。互联网时代商业模式的构成要素融入了更多互联网的元素,并驱动商业模式的变化,表现在:企业重视创造客户新价值、大数据实现目标市场精细化、移动客户端成为重要分销渠道、注重互动的新型客户关系、技术成为商业模式的核心要素、盈利模式第三方化等。随着新零售时代的到来,未来的商业模式及其构成要素将呈现出新的发展趋势:重视非物质价值、价值配置社会化、盈利模式多元化、技术驱动的智能商业、消费者参与价值创造、协同化的商业生态系统。

The business model consists of various elements and a series of relationships. In the Internet age, the business model incorporates more Internet elements, which drive changes in business models in the following aspects： enterprises pay attention to create new value of customers; Big Data makes the target market more sophisticated; mobile clients become an important distribution channel; interaction gets more attention in customer relationships; technology becomes the core element of the business model; the profit model becomes third-party. With the arrival of the new retail era, the future business model and its elements will show a new trend of development including emphasis on non-material values, socialization of value allocation, diversification of profit models, technology-driven smart commerce, consumer participation in value creation, and collaborative business ecosystem.