旅游同伴选择的社会文化效应

Social and Cultural Effects of Tourism Companions' Choice

旅游同伴选择的研究对旅游业的发展起重要作用,旅游能够推进多元文化之间的交流和融合,提高社会适应力和吸引力,推进地区之间结构优化和经济发展。从旅游者旅游行为出发,采取文献研究与调查问卷的方法定量的对不同旅游者进行同伴行为研究,使用二项logistic回归模型进行实证并分析发现,年龄、性别、驾照拥有情况、民族、配偶情况与选择同伴出行成反比,月收入水平与选择结伴出行成正比;旅游者结伴行为受旅游目的与时间的制约,时间和金钱的拥有量直接决定旅游目的和同伴的选择决策;社会层面上,不同的社会结构存在价值观念差异,同伴选择对区域经济的发展产生影响;文化上,儒家思想及饮食习惯影响同伴选择,从而促进文化的交流和传承。因此,旅游业要面向不同群体、不同地域方向发展,注重创新同伴旅游项目和活动、健全相关制度以保障旅游者的权益。

The research on the choice of tourism companions plays an important role in the development of tourism. The tourism can promote the exchange and integration between different cultures, it can improve social adaptability and attraction, and it promotes the structural optimization and economic development between regions. Starting from the tourists’ tourism behavior this article adopts the methods of literature research and questionnaire to conduct quantitative research on different tourists’ peer behavior, and it uses binomial logistic regression model to carry out empirical research, and it analyzes their social and cultural effects. it can be seen that： age, sex, driver’s license, nationality and spouse they are inversely proportional to the choice of companion travel, and the monthly income level is directly proportional to the choice of companion travel; The behavior of tourists＇ companions is restricted by their travel purpose and time. The amount of time and money they have directly determines the travel purpose and the choice and decision of their companions. At the social level, different social structures have different values, and the peer selection has an impact on the development of regional economy; culturally, the Confucianism and eating habits influence peer selection, thus promoting cultural exchange and inheritance. In this regard the tourism industry should develop in different groups and regions, it should pay attention to innovating fellow tourism projects and activities, and it improves relevant systems to protect the rights and interests of tourists.