移动电子商务精准营销策略研究

Research on Precision Marketing Strategy of Mobile E-commerce

移动网络正在进行的大范围的普及应用,有效推动了移动电子商务的产生,也成为企业进行电商运营改革的一个重要突破口。由移动网络作为重要支撑,用户可以从多方面获得信息,从而显著提高了营销效率和效果。移动电子商务营销需要不断朝着精准营销方向转变,积极思考如何有效提升营销精度,保证营销活动可控和可量。本文将重点对移动电子商务精准营销的实施意义以及有效策略进行探讨,为企业运用好移动网络,发挥移动电子商务营销价值提供重要借鉴。

Mobile network is widely used in a wide range of applications,effectively promoting the emergence of mobile e-commerce,but also become an important breakthrough for enterprises to carry out e-commerce operation reform. With mobile network as an important support,users can obtain information from many aspects,thus significantly improving the marketing efficiency and effectiveness. Mobile e-commerce marketing needs to constantly change to the direction of precise marketing,and actively consider how to effectively improve marketing accuracy,to ensure that marketing activities can be controlled and possible. This paper will focus on the implementation of mobile e-commerce precision marketing significance and effective strategies to explore for enterprises to make good use of mobile networks,mobile e-commerce marketing value to play an important reference.