21世纪营销走向与市场营销专业教学改革

On Teaching Reform of Management and Market Major & Its Tendancy in 21 Century

根据21世纪市场营销学科发展趋势,提出了市场营销专业教学改革的设想。认为社会营销观念应成为营销学科发展和改革的指导思想;全球范围的营销问题应是专业教学不可分割的整体;在传统营销学的基础上,“网络营销”和国际营销法规应构成营销学新的重要教学内容;而计算机应用与专业英语教学的强化则是提高学生营销实践能力的重要手段。

Accoring to the developing tendency of the subject of management and market in 21 century, this paper puts forward the ideas on teaching reform for management and market major. It elaberates that social concept of management and market should be the guiding ideology of the developing and reforming of the subject of management and market; the globle problems of management and market should be one pan of major - teaching from which can’ t be seperated, on the basis of traditional management and market, "net management and market’ and the international principle of management and market should be a new important teaching content; computer applying and professional English teaching should be strengthened to improve students’ practical a-bility in management and market.