连云港旅游市场的定位与创新

The Direction and the New Ideas in Tourism Market of Lianyungang

从旅淤资源特点、地理区位、旅游发展趋势、竞争态势等方面分析了连云港应定位于发展海洋旅淤和陆桥旅淤；并指出了基于这一定位的景点开发、管理体制改革、促销策略、旅淤服务等方面的创新行为．

This paper puts forward Lianyungang shoulddevelop ocean and land-bridge tourism,based on thecharacter tourism resources, the geographic position, thetourism development tendency and the competitionsituation .It also points out new ideas on scenery regionsexploitation,management system reformation , promotionstrategy and tourism service.