景区旅游纪念品开发产生的负面影响及对策研究——以永嘉楠溪江景区为例

On Negative Effect of Scenic Souvenirs and Its Measures ——Taking Nanxi River,Yongjia as a Case

旅游纪念品的开发对景区所在地旅游经济的发展,虽然起到一定的积极作用,但由于景区对某一旅游资源的过度开发及索取,旅游纪念品销售收入依托风景旅游公共资源的特性与其分配不均衡之间存在矛盾,旅游纪念品销售收入在旅游六要素中比重过小,景区旅游纪念品开发制作粗糙,劣质纪念品普遍存在等原因,景区旅游纪念品开发对旅游经济的发展产生了一定的负面影响。本文试图通过对上述问题的实证分析,提出解决方法与途径,为保障景区旅游经济的可持续发展提供决策依据。

Though the development of scenic souvenirs may play a role in the local tourist economy,it may produce some negative effects due to the excessive exploration and use,the contradiction between the feature of sales income from scenic souvenirs dependent on public resources and the uneven reimbursement,the too small percentage of its income among six tourism factors,the bad making and poor quality of scenic souvenirs.This paper tries to provide some solutions to the above-mentioned problems so as to offer certain evidence for policies to develop tourism in the sustainable way based on a case study.