我国旅行社业竞争优势分析及集聚绩效评价

On Competitive Advantage Analysis and Agglomerative Performance Evaluation of China’s Travel Agency Industry

运用区位商法和产业集聚绩效增长指数分析了我国31个省级区域旅行社业的竞争优势。结果表明:从2000年到2009年,我国51.6%的省份旅行社区位商取得增长,但旅行社业绩效增长并不明显;区域旅行社业发展不平衡,但区域间的差异在不断地减小;旅行社业面临着在第三产业地位下降的趋势。依据我国旅行社业集聚竞争态势,把我国旅行社业分为优势型、实力型、成长型、劣势型四种区域类型。

Location quotient and industrial cluster performance growth index were used in this article to identify the competitive advantage for the travel agencies of China’s 31 provinces.The result shows: from 2000 to 2009,based on the location quotient of travel agencies of China’s 31 provinces,51.6% of the provinces are increasing and the travel agencies performances grow not obviously.The regional development of China’s travel agencies is imbalanced.However,the regional differences are decreasing gradually.The status of travel agencies is facing the tendency of declination in the tertiary industry.According to agglomerative performance and location quotient,the regional development levels of travel agencies are categorized as advantage,strength,growth,and inferiority.