青岛市区域旅游文化发展的对策研究

A Study of Measures in Developing Tourism Culture in Qingdao

旅游文化作为一种柔性文化,具有带动区域发展的良性功能。山东半岛蓝色经济区的建设被写入国家"十二五"规划纲要,这意味着青岛在整个山东的龙头作用将再一次凸现出来。文章以青岛的滨海旅游为着力点,分析了区域旅游文化的发展脉络、发展瓶颈及发展策略,希望今后青岛市的旅游文化能够创造出滨海旅游目的地品牌的稀缺性与垄断性。

As a sort of flexible culture,tourism culture has the positive functions that can promote the district development.The construction of Blue Economic Zone in Shandong Peninsula has been included in the 12th National Planning Program,which means that the leading role of Qingdao in the whole Shandong will be emphasized.This article,based on the coastal tourism in Qingdao,attempts to analyze the development context,bottlenecks and strategies of district tourism culture.Finally it anticipates that tourism culture in Qingdao will create the scarcity and monopoly of brand in the coastal tourism destination.