新形势下泸州发展红色旅游的SWOT分析及对策

The SWOT Analysis of Development of Red Tourism in Luzhou and Countermeasures

在全国红色旅游如火如荼发展的热烈氛围中,中共泸州市"四个四"发展战略和经济工作的"八个大力推进"在稳步进行,如何抓住这一历史契机,从泸州的实际出发,找准自己的亮点,发挥自己的优势,打造自己的品牌,做大做强做常红色旅游,这是值得探讨的问题。本文利用经济活动战略地位常用分析法——SWOT,对泸州市新形势下发展红色旅游所具备的强势和弱势,所处环境中的机会和威胁进行综合分析,以期为泸州红色旅游的发展提供一个较为清晰的思路,促进红色旅游的可持续发展。

In the atmosphere of rapid development of Red Tourism in our country and the steady implementation of 'Four-Four' development strategy in Luzhou,it is a worthy problem for Luzhou to discuss how to grasp the historical opportunity to bring the advantages into full play and construct its own brand to make our Red Tourism stronger and more popular.Based on SWOT,the paper discusses the strengths and weaknesses of Red Tourism development in Luzhou as well as its opportunities and threats so as to provides a clear idea to promote its sustainable development of Red Tourism.