泸州建立“中国白酒金三角”酒瓶文化博物馆的必要性和可行性研究

The necessity and feasibility Study on the Establishment of Chinese Liquior Golden Triangle Liquor Bottle Culture Museum

着力打造泸州酒文化,是市委市政府大力推动泸州酒业实现新的腾飞,把泸州真正建成"中国白酒金三角"核心腹地的四大举措之一。酒瓶是盛酒容器,酒文化与瓶文化同缘共存,酒瓶文化是酒文化的重要组成部分。在泸州建立"中国白酒金三角"酒瓶文化博物馆,既是打造"中国白酒金三角"核心腹地的现实所需,也是传承中国名酒文化的形势所迫,更是提升酒业园区省级文化产业示范基地品牌、促进泸州酒业旅游发展的有利条件。泸州独特的地域资源优势和深厚的酒文化底蕴,为泸州建立酒瓶文化博物馆奠定了良好的文化基础;不断国际化的市场需求,为泸州建立酒瓶文化博物馆创造了良好的机遇。研究泸州建立"中国白酒金三角"酒瓶文化博物馆的必要性和可行性对加强泸酒品牌建设,提升泸州旅游城市品牌,促进泸州酒业持续健康地发展有积极的现实意义。

To make Luzhou liquor culture is one of the four measures by Luzhou government to build Luzhou the centre of Chinese liquior golden triangle. Liquor bottles are containers for liquor. Liquor bottle culture is a part of liquor culture. To build in Luzhou a Chinese liquior golden triangle liquor bottle culture museum is a practical need for the construction of a centre of Chinese liquior golden triangle, for the heritage of Chinese famous liquor culture and particularly for the promotion of the brand of province-level liquor industry demonstration base and for the development of liquor tourism. Luzhou’s special regional resources superiority and deep-rooted cultural heritage are good cultural basis for the establishment of liquor culture museum. And continual internationalized market needs provide a good opportunity. The study of the necessity and feasibility of building in Luzhou a Chinese liquior golden triangle liquor bottle culture museum is practically useful for the construction of Luzhou liquor brand, for the brand of Luzhou tourism city and for the healthy and sustainable development of Luzhou liquor industry.