泸州市农家乐旅游开发现状及对策分析

Analysis of Present State of Luzhou Agritainment Tourism Development and Counter Measures

近年来,农家乐旅游在我国快速发展,已成为很多城市居民休闲的新选择和城郊农民增收的新亮点。本文以泸州市农家乐为研究对象,通过对泸州市农家乐发展现状的分析得出泸州市农家乐在发展过程中存在产品内涵挖掘不够、特色不够鲜明;经营理念落后;市场竞争意识不强、宣传力度不够;缺乏统一规划、基础设施落后等问题,并提出了细分市场、开发特色旅游产品;加强从业人员的培训,提高服务水平;规划引导,促进"农家乐"有序发展;扩大宣传渠道,提高知名度等发展对策,以期为泸州市"农家乐"旅游的进一步发展提供参考。

Recently agritainment tourism is developing rapidly wich becomes a hot for city people's entertainment and a new way of rural farmers’income increase. The paper, after the analysis of present development state of agritainment, holds that in the development of Luzhou agritainment product connotation is not sufficently probed, market competition concept is not strong enough, promotion insufficient, unified and logistic plan weak and infrastructure backward. It proposes to segment market, develop special tourism products, strengthen training of personnel, improve service level, enlarge promotion channels and enhance reputation so as to provide reference for the further development of Luzhou agritainment tourism.