食品安全问题的媒体效应——基于“道德恐慌”的视角

Media effects of food safety problems—— as the view of moral panics

道德恐慌是社会冲突理论的重要概念,其揭示了人们在社会活动中的对抗性行为和关系,其中媒介库存中固有的报道模式是形成群体性恐慌的主要来源。在食品安全问题频发的今天,需要辩证的看待新闻报道,通过了解道德恐慌运作机制来控制恐慌情绪的蔓延,在理性的基础上进行应对措施。

Moral panic is an important concept of social conflict theory.It reveals the antagonistic behavior and rela-tionship of people in the social activities,while the inherent report pattern in the medium inventory is the main source of mass panic.Under the situation of frequent food safety problems existing,we need to treat the news reports with dialectical view and control the spread of the panic through the understanding of moral panic operation mecha-nism,put forward some solutions on the basis of rationality.