利用新媒体加强高校党员理论学习的SWOT分析与策略建议

The SWOT analysis and strategic suggestions to strengthen the theoretical study of Party member in universities by using new media

新媒体是信息社会发展的产物,具有促进社会各方面发展的优势因素,高校党员理论学习在新媒体时代的背景下更应积极引入相关因素,促进党务工作的建设,增强党员的党性觉悟。笔者采用SWOT分析法,对新媒体参与高校党员理论学习的优势因素、劣势因素、机遇、挑战进行分析研究,制定了SO、ST策略,以期对实践的发展有所贡献。

New media is the product of information society development,with the advantages to promote all aspects of social development. In the background of the new media era,the theoretical study of Party members in universities should introduce relevant factors actively,and promote the party construction work to strengthen Party members' principle consciousness of the Chinese Communist Party. The author uses SWOT analysis method to make analysis and research on the superior factors,weakness factors,opportunities and challenges of introducing the new media into Party members' theoretical study in universities,and develops the SO,ST strategies with a view to contribute to the development of practice.