技能竞赛驱动下的电子商务专业教学改革研究

The research on E-commerce majors' educational reform based on skill competitions

通过对电子商务专业教学改革背景的分析,提出以技能竞赛为契机,构建以赛促教和以赛促学的实践教学改革模式。从企业需求出发,优化电子商务课程体系,改进教学方法,提高了毕业生的职业技能和整体竞争力。

Through analyzing background of E-commerce majors’ educational reform,this paper puts forward that the reform mode of practice teaching by taking advantage of the chance of skill competitions,should be established to promote teaching and studying. According to the needs of the enterprise,course system of E-commerce majors and teaching method should be innovated. The students’ vocational skills and overall competitiveness have been improved.