摘要
自'游'联盟微信公众平台是服务于一个面向大学生及其他'穷游'群体提供一站式线上线上旅游咨询推送、旅游活动聚合与组织的互助型平台。依托该平台,创业计划团队进行旅游咨询内容的个性化定制发布,为潜在的用户群体提供差异化旅游服务向导,同时,在旅游线路设计方面,平台能够采用主动发布、自动撮合、路线众筹等方式为'穷游'群体提供个性化旅游服务产品。通过自'游'联盟微信公众平台的运营,一大批志趣相投的驴友能够借助互联网工具实现线上旅游策划、线下活动组织与游玩的体验,这种体验区别与传统旅游产品的本质在于用户(驴友)能够最大限度地贡献他们的智慧和创意,更满足当下年轻人对旅游产品和服务的个性化、差异化需求的特点。
"FreeTour" Alliance We Chat public platform is designed to serve college students and other "travel on a budget"groups to provide one-stop online travel counseling data push,tourism activities,get-together and organization of mutual aid platform. Relying on the platform,the entrepreneurial planning team carry out personalized consultation of the contents as tourism advisory release,for the potential user groups to provide differentiated travel service guide; and at the same time,in the planning of tourist route,the platform can actively release and automatically match proper personalized travel services and products for the "travel on a budget"groups. Through the operation of the"Free Tour"alliance We Chat public platform,a large number of like-minded travelers can use the Internet tools to achieve online travel planning and offline activities organizations,which is different from the traditional tourism products that it stimulates the users( travelers) to maximize their contribution of their own wisdom and creativity. And it satisfies current young generation’s needs of more personalized and differentiated tourism products and services.
出处
《常州工程职业技术学院学报》
2017年第3期11-15,共5页
Higher Vocational Studies of Changzhou Vocational Institute of Engineering
基金
江苏省高等学校大学生创业训练计划2016年立项项目阶段成果
