自媒体“大V”“内容为王”的创业模式及其应用价值研究

On the Business Model of “Big V” and “Content means” of Self-media and Its Application Value

随着互联网多媒体技术的发展,人们表达观点、发表言论的阵地和渠道越来越多元化,博客、微博、微信等自媒体平台吸引了大量网民驻足,新媒体以其快捷、方便、开放、随意、互动性强等特点迅速地为大众所接受,与此同时,一些人开始利用自媒体创业,这一创业浪潮中涌现出了一批精英人士,他们被称为自媒体“大V”,这些人非常重视平台内容的展示,崇尚“内容为王”的理念,以内容来吸引“粉丝”和商家,从而实现创业和盈利。其创业模式主要有以下几种:以自成一家、别具一格的文字叙述丰富的内容,以情感咨询、生活解惑为内容,以漫画、星座等亚文化为内容。这一创业模式值得推广和学习,有助于推动“大众创业、万众创新”的良性发展。

With the development of Internet multimedia technology,people's positions and channels of expressing opinions and expressing views are becoming more and more diversified.Blogs,micro-blogs,microletters and other self-media platforms attract a large number of netizens to focus.New media is quickly accepted by the public because of its fast,convenient,open,random and interactive characteristics.At the same time,some people begin to use self-media to start their own businesses.In this wave of entrepreneurship,a group of elites emerged.They are called"Big V"s in self-media.These people attach great importance to the display of platform contents,advocating the concept of"content is king"and attracting"fans"and businessmen with contents so as to achieve entrepreneurship and profitability.Its entrepreneurship modes are mainly as follows:rich contents in self-contained and unique words,emotional counseling,life puzzlement,cartoons,constellations and other subcultures.This mode of entrepreneurship is worth popularizing and learning and is conducive to promoting the healthy development of"mass entrepreneurship and innovation".